Nation-leading health care system
Optimizing a significant investment.
Industry
Health Care
Opportunity
To attract more patients to its “front door,” a leading health care system was planning a high-eight-figure investment in ambulatory care. Developing an effective ambulatory care strategy that would maximize investment and reduce risk required the health care system to:
- Identify ambulatory service delivery methods with unique value propositions
- Select services with high appeal among patients
Action
Opportunity Assessment & Identification
Developing ambulatory offerings with high appeal required a deeper understanding of competitive offerings and market share. Market Analysis helped to identify opportunities and clarify what services and value propositions our client should offer.
Insight Development
Proprietary customer and consumer research included a custom-designed quantitative study. Following a thorough synthesis and analysis of study results, including regression analyses to determine the key satisfaction drivers, we were able to provide a clear measure of the appeal of ambulatory care concepts under consideration.
Models and Tools
By tailoring our Market Sizing and Discrete Choice Models, we were able to provide our client with a quantitative means of decision making.
Impact
The health care system was able to identify an ambulatory care offer that, if launched in market, would be selected by over 60% of consumers.
The insights gained informed the health system’s investment decisions, reduced risk and eased Board approval.
